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Why Is Alphabet (GOOGL, Google) Lagging Behind Other Big Tech Stocks?

 Google dominates multiple industries, including search engines, YouTube, and cloud computing. However, its recent stock performance has been unusually weak compared to other major tech giants.



The table below shows the YTD (year-to-date) and 1-year stock performance of S&P500, Nasdaq, and major Big Tech companies. Among companies that saw a decline, Amazon, Tesla, and Apple suffered due to their high exposure to China and the impact of Trump’s tariff policies.

On the other hand, Google’s stock dropped in both YTD and 1-year metrics, making it one of the weakest performers among Big Tech. So, what’s causing this downward trend?


📉 Why Is Google’s Stock Underperforming?

Several key factors are contributing to Google's weak stock performance:

1️⃣ Antitrust Lawsuits & Regulatory Risks

Google holds around 90% of the global search engine market share, but its dominance has led to major antitrust lawsuits in the United States and the European Union.

  • The U.S. Department of Justice and EU regulators are investigating Google’s monopolistic practices in search and advertising.
  • If Google loses these cases, it could face business restructuring, with some experts suggesting that Google Search may need to be spun off as a separate company.
  • Such a shift would severely impact Google’s core business and stock value.

2️⃣ Slower-Than-Expected Cloud Growth

Google Cloud generated $12.26 billion in revenue in Q1 2025, reflecting a 28% year-over-year increase.
However, despite the strong growth, market expectations were higher.

📊 Cloud Market Share (Q1 2025):

  • AWS (Amazon): 29%
  • Microsoft Azure: 22%
  • Google Cloud Platform (GCP): 12%

Google remains far behind AWS and Azure in cloud market share. To expand its cloud business, Google announced a $75 billion investment plan focused on AI infrastructure.
However, increased spending on data center operations and AI development has raised concerns over profitability and cost management.


3️⃣ The Rise of AI, Reshaping Search Engines

AI advancements are changing the fundamental structure of search engines, posing a significant threat to Google.

  • AI-powered platforms like ChatGPT, Perplexity, and Grok are eroding traditional search engine market share.
  • Microsoft integrated its AI search engine ‘Copilot’ into Bing, accelerating the transition from link-based search to AI-driven responses.
  • AI search models provide concise, direct answers rather than long lists of links, potentially disrupting Google’s ad-driven search business model.

As a result, Google’s global search market share dropped to 89.71% in March 2025, marking the first time since 2015 that it fell below 90%.


👉 What’s Next for Google?

Despite its struggles, Google remains a powerful player, but challenges lie ahead:
✔️ Cloud growth must accelerate to meet investor expectations.
✔️ AI investments should translate into profitability rather than increased costs.
✔️ Antitrust rulings and regulatory risks must be carefully navigated.

Google’s next earnings report (July 22, 2025) will provide more clarity on whether its stock can rebound or continue to lag behind competitors.

📊 Investors should closely monitor Google’s AI strategy, cloud performance, and regulatory hurdles.

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