Webtoons become a fast-growing global content industry. In Japan and North America, webtoons are already replacing traditional comics and graphic novels in mobile-first markets. But what’s driving this explosive growth? The answer lies in how Gen Z, the first digitally native generation, consumes and values content. In this post, we explore why Gen Z’s evolving habits are turning webtoon platforms like WBTN (Webtoon Entertainment Inc.) into global powerhouses —and what makes this digital economy worth watching. ➡️ Previous Post in this Series WBTN, Global No.1 Contents Platform 🌟 Gen Z’s Content Priorities: Personalization. Speed. Bingeability. Fandom. Gen Z doesn’t just watch or read—they immerse themselves. Born between 1995 and 2010, these users grew up in an algorithmic world. They gravitate toward content that is: Hyper-personalized to their niche interests Instantly available —they’d rather pay than wait Bingeable in long, continuous formats Community-driven , ...